Brand Identity · v1

The full system, in order: color first, then type, then components. Headlines set in Fraunces; everything else in Futura PT Light (previewed here as Jost, its free geometric stand-in).

01 — Color

Neutrals

Ink

#1C1815

Body text, headers, logo.

Graphite

#4B4239

Secondary text, axes, rules.

Stone

#C6BCAE

Gridlines, dividers, benchmark series.

Bone

#F6F1E8

Background; light text on color.

Core five — base + monochrome siblings

Big swatch is the base. The two beneath share its exact hue and saturation, shifted lighter / darker — for single-hue charts.

Ochre

#CBA75E

Lightest · Ink label · Multifamily.

Lower-chroma alt · #B8A171

Light

#E0CBA0

Dark

#AB8437

Slate

Slate blue

#7C90A0

Cool · Ink label · Fitness.

Light

#AEBBC4

Dark

#596C7B

Clay

#AC634A

Signature · Bone (bold/large) · Retail.

Light

#CA9583

Dark

#7A4635

Sage

#58664A

Mid-dark · Bone label · Amenity.

Light

#839770

Dark

#343D2C

Plum

Slate plum

#736A89

Mid · Bone label · Flex.

Light

#9D96AE

Dark

#4A4458

02 — Typography

Fraunces & Futura PT Light

Display

Sixth & Walsh

Section H2

Sources & Uses

Accent H3

A connected retail experience.

Body

Total project capitalization is approximately $165M, comprising a $107M construction loan and $58M of equity, underwritten to a 7.3% yield on cost and a 24.4% IRR over a five-year build-and-stabilize hold.

Eyebrow

Executive Summary

Data

$4.50 / SF · 24.4% IRR · 2.42×

03 — Buttons & controls

Request the OMPrimary · Clay

Download deckSecondary · Ink outline

View site planTertiary · Slate

Contact the team →Ghost · text

Under NDADisabled · Stone

04 — Diagrams & data

Building section

Amenity / Pool deckLvl 6

Multifamily — 225 unitsLvl 3–10

Fitness — Equinox

RetailLvl 2

RetailLvl 1

Parking / BOHB1–B6

Program legend

Multifamily · Ochre Fitness · Slate Retail · Clay Amenity · Sage Flex · Plum Parking / BOH · Graphite

Comparable rents — 1BR ($/mo)

Nearby projects

Sixth & Walsh Sixth & Blanco Fifth & Walsh Treaty Oak Sq. Whole Foods HQ

Logo your wordmark, set in Ink (recolors to Bone on dark backgrounds). Headers Fraunces (free · Google Fonts · OFL). Body Futura PT Light, previewed as Jost. Use-mix is semantic and fixed: Multifamily = Ochre, Fitness = Slate, Retail = Clay, Flex = Plum, Amenity = Sage, Parking/BOH = Graphite.